About Us

WHO WE ARE

Backed by IB Supplements and proudly based in Halifax, Nova Scotia, IB Apparel was founded by wife and mom of three, Jaclyn Burton. Built on a passion for healthy, sustainable living, IB Apparel offers high-quality activewear made to support real movement and real women through every stage of life.

about us 1.jpg__PID:4d427ac1-e939-4215-9665-a42390cf13ec

OUR MISSION AND VISION

Our mission is to empower women to feel strong, confident, and supported — whether they’re lifting, running, or navigating everyday life. We envision a community where women of all fitness levels and all seasons of life feel equipped, comfortable, and capable. Because the right outfit doesn’t just change how you look — it changes how you show up.

about us 2.jpg__PID:96dbe8c3-cea2-4fe7-9f44-a2c1ed3ae547

What Makes Us Different

Jaclyn works exclusively with one trusted manufacturer to ensure premium quality and consistent sizing across every collection. Each piece is thoroughly tested by Jaclyn and her team of local ambassadors, guaranteeing dependable fit, elevated comfort, and silhouettes that move with you — not against you.

This unwavering consistency is one of the defining elements that sets IB Apparel apart and keeps women returning to the brand they can trust.